2012 MPASA PICA Awards winner for Overall Publishing Excellence (Online Solutions), SARIE, not only walked away with top honours in this category last year, but by 2012 it was the biggest women’s glossy magazine website in SA. This year SARIE is back to defend its category win with even more impressive achievements during the latest twelve months, and gives insight in to what makes for an excellent online strategy for a magazine.

Michélle van Breda, editor of SARIE, says: “SARIE is no longer just a magazine, or even a magazine with added brand extensions; it’s a lifestyle, and the inspiration and conversation of thousands of Afrikaans -speaking women. We no longer think print and digital. SARIE has a 360 -degree strategy, which strives to seamlessly combine print and digital (including web and mobile, social media and our newest venture, e-commerce). Absolutely central to this 360 strategy is the SARIE conversation, which is contemporary and proudly SA. It targets all women who want to be inspired in Afrikaans.”

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