-
Advertising
-
in Advertising, Latest News
Pinterest to test advertising
SAN FRANCISCO: Pinterest, the social bookmarking website, has announced plans to begin experimenting with paid advertising, opening up the option for businesses to promote certain ‘pins’ to its 46m users.
Continue Reading
-
in Advertising, News
Banner ads work on smart TV
NEW YORK: Smart TV is an effective medium for advertising, as a new report shows that banner ads on these devices can work as well as or better than traditional TV ads.
Continue Reading
-
in Advertising, Video Clips
Mobile’s growth coincides with shift to in-house agencies
Marketers are increasingly bringing work in-house that was traditionally farmed out to external agencies in part because those agencies are not moving quickly enough to embrace mobile.
-
in Advertising, Digital, Latest News, Popular
The Future of Advertising: ‘Pay-Per-Gaze’ Is Just the Beginning
Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system.
-
in Advertising, Editorial
Magazines’ iPad Editions See 24% Ad Boost in Q1
Magazine publishers are seeing more advertisers warm up to their iPad editions.
-
in Advertising, News
Magazine ads engage women
LONDON: Upmarket fashion and beauty brands can be reassured about the effectiveness of their print ad spend as new research has shown the vast majority of readers of women’s glossy monthly magazines engage with the advertisements in them.
Continue Reading
-
in Advertising, Uncategorized
Picture the change: last to make a difference
From professional photographers to enthusiastic amateurs and those who simply feel strongly about a deserving cause
Continue Reading
-