Farmer’s Weekly magazine proved during the 2012 MPASA PICA Awards that a title does not have to be a glossy magazine in order to walk with away top honours, after winning the Consumer Publishing award – Special Interest Male & Female, at least year’s event. Perfectly aligned with its target audience (the entire agricultural value chain), last year saw a circulation increase of 5,3% in the period under consideration. Alita van der Walt, editor of Farmer’s Weekly, states that the magazine is doing even better than last year and is therefore back again to defend its title win at the 2013 awards ceremony.

PICA Awards Farmer’s Weekly press release

Editor, Alita.