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Newsstand circulation plunges again
Newsstand circulation plunges again – Falls 10 percent during six months ended in June
Magazine newsstand circulation continues to plummet, while digital circulation continues to grow.
During the six-month period ended June 30, single-copy sales of the 390 consumer magazines tracked by the Alliance for Audited Media sank 10 percent compared to the same period last year, including declines for seven of the top 10 best-selling titles.
That was a steeper decline than for the six months ended in December 2012, when
In fact, it was the second-biggest year-to-year slide in four years.
Few magazines are immune to the newsstand declines, but celebrity and women’s titles, which tend to be the biggest single-copy sellers, are seeing some of the most notable dips.
The top six newsstand sellers all fell versus last year, including a 3.9 percent dip for Woman’s World, the new No. 1 title, which fell to 1,103,996.
Cosmopolitan, the longtime No. 1 magazine that fell behind Woman’s World during this reporting period, saw the biggest dip for any top-10 magazine, seeing single-copy sales slide 23.9 percent, to 1,004,422.
First, People, In Touch and Us Weekly, the rest of the top six, also saw declines. In Touch remained ahead of Us for the second straight reporting period, firming up its position as the No. 2 celebrity title behind People.
There are many factors contributing to the decline in newsstand sales, including disagreements between publishers and distributors and a consolidation in the number of distributors.
Plus, the closure of Borders and other struggling bookstores has led to fewer newsstands where magazines are available.
And people are still holding back on discretionary spending on spur-of-the-moment purchases like magazines amidst an uncertain economy.
Another rising factor is the growth of digital magazines. While still a very small part of the business, their adoption is increasing quickly.
During the six months ended in June magazines reported a total average of 10.2 million digital replica editions, defined as paid, verified and analyzed nonpaid.
That accounted for 3.3 percent of total circulation, nearly double the 1.7 percent they made up during the year-ago reporting period.
Total paid and verified print and digital subscriptions fell 1 percent during the period, and subscriptions were down 0.1 percent.
Music
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
ROLLING STONE 12
1,415,571
1.9
57,926
(23.2)
1,473,497
0.6
Source: Alliance for Audited Media Teen
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
J-14 5
74,425
(6.2)
183,240
(14.3)
257,665
(12.1)
SVENTN 5
1,803,344
2.6
207,275
(22.5)
2,010,619
(0.7)
TEEN VOGUE 5
928,759
2.1
94,910
(12.6)
1,023,669
0.5
Source: Alliance for Audited Media Women’s service/beauty
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
ALLURE 6
1,050,559
4.8
114,833
(8.3)
1,165,392
3.3
COSMO 6
1,989,095
19.4
1,028,892
(23.9)
3,017,987
0.0
GLAMOUR 6
1,999,840
2.5
301,014
(28.8)
2,300,854
(3.1)
MARIE CLAIRE 6
823,274
4.3
150,402
(24.4)
973,676
(1.5)
Source: Alliance for Audited Media Fashion
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
ELLE 6
949,286
2.9
178,900
(10.0)
1,128,186
0.6
HARPER’S BAZAAR 5
596,430
(0.2)
119,951
(12.5)
716,381
(2.5)
IN STYLE 6
1,334,307
9.2
441,514
(19.0)
1,775,821
0.5
LUCKY 6
1,022,338
4.0
100,063
(21.2)
1,122,401
1.1
TOWN & COUNTRY 6
423,113
0.3
38,290
14.6
461,403
1.4
VOGUE 6
977,025
6.0
269,740
(10.4)
1,246,765
2.0
W 6
441,466
(1.4)
22,921
23.3
464,387
(0.4)
Source: Alliance for Audited Media Entertainment/Celebrity
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
ENT. WEEKLY 22
1,746,041
(0.2)
27,520
(13.9)
1,773,561
(0.5)
IN TOUCH 26
31,717
(9.5)
521,315
(7.0)
553,032
(7.1)
LIFE & STYLE 26
9,085
(14.6)
271,504
(20.9)
280,589
(20.7)
OK! 25
328,933
8.0
173,272
(15.1)
502,205
(1.3)
PEOPLE 24
2,713,595
3.4
828,590
(11.8)
3,542,185
(0.6)
STAR 25
471,095
16.9
334,526
(11.8)
805,621
3.0
TV GUIDE 16
1,947,894
0.7
73,795
(4.7)
2,021,689
0.5
US 25
1,482,576
5.6
477,208
(16.7)
1,959,784
(0.9)
Source: Alliance for Audited Media Travel
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
ARTHUR FROMMER’S BUDGET TRAVEL* -
-
-
-
-
-
-
CONDE
NAST
TRAVELER6
790,474
0.6
30,613
44.7
821,087
1.7
NATIONAL GEOGRAPHIC
TRAVELER4
616,776
(10.1)
37,666
(23.2)
654,442
(11.0)
TRAVEL+
LEISURE6
946,549
(1.5)
25,373
8.3
971,922
(1.3)
*Did not file a report for this period.Source: Alliance for Audited Media Personal Finance
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
BARRON’S 26
284,365
1.8
21,148
(9.6)
305,513
0.9
KIPLINGER’S 6
614,963
0.2
16,440
(7.5)
631,403
0.0
MONEY 5
1,880,970
0.7
49,510
19.8
1,930,480
1.2
Source: Alliance for Audited Media Newsweeklies
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
ECONOMIST 26
799,685
(1.3)
33,419
(10.3)
833,104
(1.7)
THE WEEK 24
560,029
3.7
1,712
(5.6)
561,741
3.7
TIME 23
3,242,594
0.7
58,462
1.2
3,301,056
0.7
Source: Alliance for Audited Media Women’s Service
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
BETTER
HOMES6
7,479,511
0.4
144,994
(13.6)
7,624,505
0.1
FAMILY
CIRCLE6
3,567,808
1.0
447,073
(21.2)
4,014,881
(2.1)
FIRST FOR WOMEN 9
214,997
(1.7)
1,004,422
(2.0)
1,219,419
(1.9)
GOOD
HSEKPING6
4,057,525
0.7
339,270
6.5
4,396,795
1.2
LADIES’
HOME
JOURNAL5
3,122,095
1.5
107,714
(16.8)
3,229,809
0.8
MARTHA
STEWART
LIVING6
1,946,237
1.4
142,551
(12.9)
2,088,788
0.3
MORE 5
1,196,664
0.9
123,857
(5.3)
1,320,521
0.3
OPRAH 6
2,070,790
3.7
346,799
(22.7)
2,417,589
(1.1)
REAL
SIMPLE6
1,667,626
0.5
352,438
(5.5)
2,020,064
(0.6)
REDBOOK 6
2,127,045
0.1
102,764
4.7
2,229,809
0.3
WOMAN’S
DAY6
2,951,008
(4.5)
443,746
23.1
3,394,754
(1.6)
WOMAN’S
WORLD26
111,995
(1.1)
1,103,996
(3.9)
1,215,991
(3.7)
WOMEN’S
HEALTH5
1,273,479
(3.4)
300,790
0.6
1,574,269
(2.7)
WORKING
MOTHER3
760,487
0.8
76
760,563
0.8
Source: Alliance for Audited Media Parenting
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
PARNTING 5
2,242,170
0.7
2,892
(50.9)
2,245,062
0.6
PARENTS 6
2,052,503
0.8
16,253
(23.6)
2,068,756
0.5
Source: Alliance for Audited Media Sports
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
ESPN THE MAGAZINE 11
2,120,980
(0.1)
7,365
(23.9)
2,128,345
(0.2)
SPORTS ILL 25
2,997,375
(4.7)
68,132
14.7
3,065,507
(4.4)
Source: Alliance for Audited Media Personal Sports
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
BICYCLNG 5
394,604
(3.7)
30,104
(19.3)
424,708
(5.0)
GOLF DIGEST 6
1,603,479
(0.1)
64,662
(10.9)
1,668,141
(0.5)
GOLF MAGAZINE 6
1,375,859
(0.2)
45,136
(3.2)
1,420,995
(0.3)
GOLF WORLD 17
172,353
(3.5)
1,221
173,574
(2.8)
RUNNER’S WORLD 6
595,124
(5.3)
81,700
(16.1)
676,824
(6.8)
SKI 2
451,342
0.5
6,484
1.9
457,826
0.5
TENNIS 3
597,357
(0.3)
3,833
(3.5)
601,190
(0.3)
Source: Alliance for Audited Media Bridal
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
BRIDAL
GUIDE3
52,509
1.0
93,278
(5.6)
145,787
(3.3)
BRIDE’S 3
230,379
(8.7)
100,226
53.4
330,605
4.1
MARTHA STEWART WEDDINGS 2
37,925
14.0
116,380
(25.1)
154,305
(18.2)
Source: Alliance for Audited Media Epicurean
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
BON APPETIT 6
1,442,388
(0.7)
86,997
(1.7)
1,529,385
(0.8)
COOKING LIGHT 5
1,660,332
0.0
136,108
(11.9)
1,796,440
(1.0)
EVERYDAY WITH RACHAEL RAY 5
1,577,221
3.7
156,274
(17.2)
1,733,495
1.4
FINE COOKING 3
175,725
19.0
87,635
(2.7)
263,360
10.8
FOOD & WINE 6
904,629
39,562
(7.9)
944,191
(0.4)
FOOD NETWORK 5
1,265,215
5.7
448,734
12.1
1,713,949
7.3
SAVEUR 5
291,309
0.2
35,502
(8.9)
326,811
(0.9)
Source: Alliance for Audited Media Men’s
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
DETAILS 5
454,845
8.2
38,457
(7.6)
493,302
6.8
ESQUIRE 6
643,559
2.6
90,747
(3.8)
734,306
1.8
GQ 6
804,169
(0.6)
160,095
3.7
964,264
0.1
MAXIM 5
1,853,141
(20.2)
148,794
(23.8)
2,001,935
(20.5)
MEN’S HEALTH 5
1,536,744
0.6
347,412
(11.2)
1,884,156
(1.8)
MEN’S JOURNAL 5
662,453
4.9
51,616
(25.4)
714,069
1.9
MEN’S FITNESS 6
485,948
(3.6)
97,328
20.2
583,276
(0.3)
PLAYBOY 5
1,202,474
(4.4)
60,783
(42.5)
1,263,257
(7.4)
Source: Alliance for Audited Media Shelter
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
ARCH.
DIGEST6
748,345
0.4
66,614
(9.8)
814,959
(0.5)
COUNTRY
LIVING5
1,575,770
2.8
95,957
(11.8)
1,671,727
1.9
ELLE
DECOR5
488,265
(0.2)
81,180
3.7
569,445
0.4
HOUSE
BTIFUL5
722,779
(0.4)
113,711
4.0
836,490
0.2
THIS
OLD
HOUSE5
949,821
0.3
20,400
4.8
970,221
0.4
VERANDA 3
387,273
0.3
92,056
(11.5)
479,329
(2.2)
Source: Alliance for Audited Media Business/Finance
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
BLOOMBERG BUSINESSWEEK 25
979,304
(0.2)
11,379
(6.3)
990,683
(0.3)
ENTRPRNR 6
607,562
4.9
34,469
(15.5)
642,031
3.6
FAST COMPANY 5
732,500
1.7
42,220
7.0
774,720
2.0
FORBES 9
903,402
0.5
29,482
17.5
932,884
1.0
FORTUNE -N.A 8
820,938
(0.2)
23,583
(4.1)
844,521
(0.3)
HARV BIZ REV 5
216,897
7.1
43,418
9.4
260,315
7.5
INC 5
706,491
2.6
34,226
52.1
740,717
4.2
Source: Alliance for Audited Media Automobile
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
AUTOMOBILE 6
534,090
(1.5)
29,545
4.7
563,635
(1.2)
AUTOWEEK 13
314,668
3.2
289
(19.3)
314,957
3.1
CAR AND
DRIVER6
1,159,631
0.6
71,434
18.3
1,231,065
1.5
HOT ROD 6
610,469
0.5
43,725
(6.7)
654,194
0.0
MOTOR
TREND6
1,050,386
(1.5)
71,731
1.3
1,122,117
(1.3)
ROAD &
TRACK5
565,321
0.1
45,329
3.9
610,650
0.4
Source: Alliance for Audited Media Outdoors
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
BACKPCKR 5
319,759
(1.1)
34,040
(11.0)
353,799
(2.1)
BOATING 6
151,494
(2.7)
6,072
(9.7)
157,566
(3.0)
CYCLE WORLD 6
213,984
(0.8)
22,435
(7.5)
236,419
(1.4)
FIELD &
STREAM5
1,225,650
0.6
29,132
(14.6)
1,254,782
0.2
FLYING 6
181,649
(4.9)
10,529
(14.7)
192,178
(5.5)
OUTDOOR
LIFE5
732,071
1.3
25,641
(16.6)
757,712
0.6
OUTSIDE 6
634,332
(0.2)
50,832
0.2
685,164
(0.2)
SALT WATER
SPRTSMAN5
126,996
(4.5)
4,956
(7.0)
131,952
(4.6)
YACHTING 6
113,003
(3.8)
2,979
(17.2)
115,982
(4.2)
Source: Alliance for Audited Media General Interest
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
AARP 3
21,931,087
(2.7)
97
(17.8)
21,931,184
(2.7)
ATLANTIC 5
446,587
(0.1)
31,403
(10.6)
477,990
(0.9)
GDPSTS 6
1,766,132
(0.4)
439
(31.3)
1,766,571
(0.4)
NAT GEO. 6
3,874,416
(4.3)
127,521
(31.0)
4,001,937
(5.4)
NEW
YORK20
392,752
0.2
16,070
22.6
408,822
0.9
NEW
YORKER23
1,025,237
0.7
30,685
17.7
1,055,922
1.2
POPULAR SCIENCE 6
1,230,789
(2.4)
78,387
(12.7)
1,309,176
(3.1)
READER’S
DIGEST6
5,084,797
(5.5)
156,687
(19.3)
5,241,484
(6.0)
SMTHSNN 6
2,115,063
(0.8)
6,218
(0.6)
2,121,281
(0.8)
SOUTHERN
LIVING6
2,699,660
(0.1)
125,091
(9.3)
2,824,751
(0.6)
SUNSET 6
1,206,675
0.8
60,628
(9.8)
1,267,303
0.2
TEXAS
MNTHLY6
276,601
(1.9)
29,750
(1.2)
306,351
(1.9)
VANITY
FAIR6
964,788
6.1
252,651
(11.0)
1,217,439
2.0
Source: Alliance for Audited Media African American
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
EBONY 5
1,189,964
2.3
103,601
11.9
1,293,565
3.0
ESSENCE 6
946,275
0.7
114,828
(18.5)
1,061,103
(1.8)
JET 9
645,613
(2.6)
88,348
6.1
733,961
(1.6)
Source: Alliance for Audited Media Hispanic
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
COSMO EN ESPAÑOL 5
202,904
45.5
10,832
(48.7)
213,736
33.1
LATINA 5
503,891
0.9
2,727
(15.6)
506,618
0.8
PEOPLE EN ESPAÑOL 5
472,474
0.3
86,349
(3.6)
558,823
(0.3)
PODER 3
378,795
(11.9)
205
(41.4)
379,000
(11.9)
Source: Alliance for Audited Media Health/Fitness
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
FIT PREGNANCY 3
20,045
2.5
30,106
(23.8)
50,151
(15.1)
FITNESS 6
1,389,747
1.2
116,742
(15.3)
1,506,489
(0.3)
HEALTH 5
1,301,764
1.9
77,651
(10.7)
1,379,415
1.1
NATURAL HEALTH 3
260,854
(3.4)
46,363
20.0
307,217
(0.5)
ORGANIC GARDENING 3
275,694
(3.9)
8,964
5.4
284,658
(3.6)
PREVENTION 6
2,663,350
(1.7)
221,192
0.5
2,884,542
(1.6)
WEIGHT WATCHERS 3
1,058,188
4.5
282,762
(13.3)
1,340,950
0.2
Source: Alliance for Audited Media Science and Technology
Averages for the six months ending June 30, 2013Title
Issues per period
Subs
% chg
Newsstand Sales
% chg
Total Paid Circ
% chg
DISCOVER 5
507,228
(1.9)
65,648
(20.3)
572,876
(4.4)
POPULAR MECHANICS 6
1,148,829
0.1
85,206
(1.9)
1,234,035
(0.1)
POPULAR SCIENCE 6
1,230,789
(2.4)
78,387
(12.7)
1,309,176
(3.1)
SCIENTIFIC AMERICAN 6
409,050
(3.1)
53,825
(15.9)
462,875
(4.8)
TECHNOLOGY REVIEW 3
155,236
(1.6)
12,607
21.5
167,843
(0.2)
WIRED 6
790,428
2.2
61,395
(5.1)
851,823
1.7
Source: Alliance for Audited Media