As sponsored content becomes the content marketing tactic of choice, finding an example of strong brand journalism can prove challenging.
Scour the web and you’ll find a number of sponsored content executions across a variety of platforms, many of which lack authenticity. Producing content with a genuine editorial voice is integral to an engaging user experience.
A handful of brands have succeeded in this regard, providing readers with interesting and entertaining content that supports their ultimate goals and business objectives.
The below link will take you to the best sponsored content on the web share the same core elements- they were developed by content marketers who understand their target audiences, and how to pair their interests with brand priorities.
By: Amanda Fayer, Associate Director of Content Marketing, NewsCred